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Open, Click, Buy – How to Sell Anything via Your Newsletter
Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that? How do you get someone to go from reading your...
How to Prep for a Major Website Refresh
When I started the process to update this site a few weeks back, I wrote out a list of the steps required. Now that the project is done, I decided...
How to Not Waste Your Valuable Time When Submitting Guest Blog Posts
Guest blogging ( aka "writing for exposure") puts your work in front of a new audience, giving you the chance to find new readers or clients. It can...
Fourteen Ideas For What to Put in Your Author Newsletter
I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. The technical details...
How I Stopped Wasting Time on Twitter and Facebook
Twitter, Facebook, and other social networks are a great way to stay connected to friends and relatives, but they can also be a time suck. I don't...
SEO: Why it’s not always the right tool for the job
A few weeks back ALLI held a Twitter chat about SEO. I was not the guest of honor, alas, but I did participate, and in doing so I was reminded of...
How to change your Author Blog into an Author Website
In the olden days many author websites were set up as blogs first, with a few pages tacked on almost as an afterthought. Web design was easy in that...
The Digital Writer: 5 Red Flags of Phishing Emails (Think Before You Click)
Welcome to the latest installment of The Digital Writer newsletter. With scammers now weaving COVID-19 into their cons, now seemed like a good time...
The Digital Writer: COVID-19 knocked your business Off-Kilter – How will you set it aright?
The COVID-19 epidemic finally hit the US hard. Over the past month we've all now had experiences where we could no longer kid ourselves about this...
Four Simple Steps for Securing a WordPress site
When it comes to security for Wordpress sites, there are companies that will try to convince you to pay them hundreds if not thousands of dollars to...