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Four Reasons Why I Ignored Your Guest Blog Post Pitch
It is a commonly accepted practice that the first step in guest blogging is to send as many cold pitches as possible. The thinking behind this is that most of the emails will be ignored, but at least a few will be read and accepted. Almost everyone does this, and it is in fact widely encouraged by...
Got a New Device? Here’s Essential Tech Prep You Can’t Afford to Skip
Getting a new device can be tons of fun. Whether it’s a new desktop, laptop or phone: the thrill of getting it home and opening the box is great. I...
How to Use Your Welcome Emails to Bond with Readers
Many of us have newsletters, but not everyone takes the time to send new subscribers emails when they sign up. That type of email is called a...
How to Get Readers to Unsubscribe From Your Newsletter
If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few...
How to Vet Podcast Guests
Author's Note: This post was written for my own use as a podcast host, but a number of podcasters said it was something they were going to send to...
How to be a Better Podcast Guest (Updated)
Virtually every marketing expert agrees that if you want to get your message out there in 2018, podcasts are the way to go. We're told we need to...
Why You Should Use a Link Shortener / Redirection Plugin on Your Website
Earlier today I got a question over on The Digital Reader's Facebook page that I thought deserved to be answered in a blog post. I had posted a...
How to Resize/Fix the Image Files on Your Author Website
So I was reading a post over on the Bookworks blog where Carla King explains how to correctly size images before uploading to your site, but I have...
How to Maximize Newsletter Sign-Ups on Your Author Website
Did you ever wonder why a lot of author sites have a newsletter sign-up form at the top of the home page? Were you ever curious as to why some sites...
Guest Post: Eleven Steps to Creating A Stellar Social Media Marketing Campaign On Instagram
The world of marketing has been taken by storm by the digital wave, and there’s really no stopping how far this wave will go. What started off as a...