When it comes to ereaders, Kobo has always been either a day late or a dollar short (or both).
Their first ereader was both far less capable and launched long after the Nook and Kindle, and their first Android tablet was about half as powerful as the Kindle Fire and was beaten to market by a month. The asymmetrical Kobo Forma launched a couple years after the similar-looking Kindle Oasis. (And let’s not forget that Kobo still doesn’t have a model with a color E-ink screen.)
And now Kobo has released a 10.3″ ereader four or five years after the screen first starting appearing on ereaders.
Meet the Kobo Elipsa.
This 10.3″ ereader has all the features which competitors like Onyx added to their ereaders long ago. It has a stylus, a color-shifting frontlight, 32GB internal storage, and a smartcover.
I know that some fans will be upset that I trashed Kobo, but come on, they released what is basically a less capable copy of a competitor’s device a year after the competition.
Kobo could not even come up with an original placement for the logo, for pete’s sake, so it is no wonder I am underwhelmed.
The Kobo Elipsa ships on 24 June. Retail is $399.