by Nate Hoffelder | Nov 29, 2020 | Tips and Tricks
Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that? How do you get...
by Nate Hoffelder | Jun 15, 2020 | Tips and Tricks
Welcome to the latest installment in my blog post series on newsletters. In previous blog posts we have discussed: How to get people to sign up (one, two) What to say in your welcome emails, How to avoid causing people to unsubscribe, What to put in your newsletter,...
by Nate Hoffelder | Jun 1, 2020 | Tips and Tricks
Newsletters are widely regarded as one of the best marketing tools because your subscribers are inviting you into their inbox. While that is great, it can take time for your newsletters to convert a subscriber into a customer or client, so you will need to plan on...
by Nate Hoffelder | May 5, 2020 | Tips and Tricks
I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. The technical details were easy to iron out, graphics were a relatively simple problem that could be solved by Canva’s stock templates, and...
by Nate Hoffelder | Feb 5, 2020 | The Digital Writer
Many of us have newsletters, but not everyone takes the time to send new subscribers emails when they sign up. That type of email is called a welcome email, and if you have a newsletter you should be sending them. “Welcome email” is a marketing term for the series of...
