by Nate Hoffelder | Jun 15, 2020 | Tips and Tricks
Welcome to the latest installment in my blog post series on newsletters. In previous blog posts we have discussed: How to get people to sign up (one, two) What to say in your welcome emails, How to avoid causing people to unsubscribe, What to put in your newsletter,...
by Nate Hoffelder | May 5, 2020 | Tips and Tricks
I have been publishing my newsletter for about three years now, and in that time my biggest stumbling block has been content. The technical details were easy to iron out, graphics were a relatively simple problem that could be solved by Canva’s stock templates, and...
by Nate Hoffelder | Feb 5, 2020 | The Digital Writer
Many of us have newsletters, but not everyone takes the time to send new subscribers emails when they sign up. That type of email is called a welcome email, and if you have a newsletter you should be sending them. “Welcome email” is a marketing term for the series of...
by Nate Hoffelder | Jan 6, 2020 | Tips and Tricks
If there’s one problem that everyone with a newsletter shares, it’s not knowing why readers unsubscribe. While it is normal to lose a few subscribers every time you send a newsletter, I have been told (and can confirm from personal experience) that if you are losing...
by Nate Hoffelder | Jul 1, 2019 | Tips and Tricks
Did you ever wonder why a lot of author sites have a newsletter sign-up form at the top of the home page? Were you ever curious as to why some sites like Mark Dawson have only the sign-up form on the home page, and nothing else? The short answer is pretty simple: they...
