Authors don’t always think of themselves as business people, and when it comes to an author website, that is a mistake. n author wants their website to convert visitors, the same as any business, which means that authors need to study the same tricks businesses use to convert website visitors.
The following infographic can help.
As noted by B2B Metric:
“It can be easy for marketers to become obsessed with driving traffic, and put less focus on optimizing their site. But Conversion Rate Optimization (CRO) should remain a key consideration – ensuring that you convert the traffic you drive to your site is integral to any campaign success.”