by Nate Hoffelder | Nov 29, 2020 | Tips and Tricks
Everyone tells you that newsletters are a great way to sell stuff. In the marketing industry, it’s called direct marketing, and it has many advocates because this really is an effective way to sell just about anything. But how exactly do you do that? How do you get...
by Nate Hoffelder | Sep 28, 2020 | Tips and Tricks
It is a commonly accepted practice that the first step in guest blogging is to send as many cold pitches as possible. The thinking behind this is that most of the emails will be ignored, but at least a few will be read and accepted. Almost everyone does this, and it...
by Nate Hoffelder | Aug 14, 2020 | Tips and Tricks
Choosing colors for an author website can be daunting. I should know (I’ve built more sites than I can count). The colors on an author website need to send an important message to visitors, telling them what you write about, while at the same time bringing the...
by Nate Hoffelder | Aug 14, 2020 | Tips and Tricks
A picture is worth a thousand words, and no where is that more true than the images on an author website. Choose the right images and you will tell your visitor what you write about, grab their attention, and get them interested in finding out more about your work....
by Nate Hoffelder | Jun 15, 2020 | Tips and Tricks
Welcome to the latest installment in my blog post series on newsletters. In previous blog posts we have discussed: How to get people to sign up (one, two) What to say in your welcome emails, How to avoid causing people to unsubscribe, What to put in your newsletter,...
by Nate Hoffelder | Jun 1, 2020 | Tips and Tricks
Newsletters are widely regarded as one of the best marketing tools because your subscribers are inviting you into their inbox. While that is great, it can take time for your newsletters to convert a subscriber into a customer or client, so you will need to plan on...
